Both natural disasters and human-made disasters have taught us some valuable lessons in past decades. Think about the Cerro Grande fire (2000), the Indian Ocean tsunami (2004), Hurricane Katrina (2005), the Chilean mine collapse (2010), the Gulf of Mexico/BP oil spill (2010), the Japan tsunami (2011)--and even earlier in history--the Chernobyl nuclear catastrophe (1986), the Tylenol murder mysteries (1982). If your business or organization faces a crisis, follow the simple lessons and steps that have emerged from the successes (like Tylenol and the mine collapse) and the failures (like Chernobyl and Katrina) of those referenced events. Although simply described, each step defies being easy to accomplish. Meet "SHARIE: A Model for Controlling Crisis" (TM):
S - State the emergency situation and all the known facts.
H - Hasten the communication and access processes.
A - Ask for help, inside and outside the organization.
R - Resource all possibilities for remedy.
I - Innovate to arrive at the best resolutions.
E - Evaluate the efforts and the results.
Discuss this model with your team: How would you implement it in a crisis? How could you use social media and press releases? Who are the experts in your industry and how can you contact them? What universities specialize in research in your industry? What partners or alliances do you have in place that could help in an emergency?
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